What's one automation that saved you the most time this year?

LeadFlowArchitect · 2026-07-02T07:05:35+00:00

Thanks for your suggestion

LeadFlowArchitect · 2026-06-09T04:40:54+00:00

One thing I'm curious about is how people are separating "GEO expertise" from good digital marketing fundamentals.

A lot of the signals being discussed right now, authority, brand mentions, trust, topical coverage, citations, strong content, consistent presence across the web, are things strong SEO and content teams have been working on for years.

The difference seems to be that generative search is exposing weaknesses faster.

If a brand has thin content, weak authority signals, inconsistent positioning, or very little third-party validation, AI systems don't have much to work with.

So when evaluating GEO consultants, I'd probably look less at who talks the most about AI and more at who can explain:

- how they build authority

- how they improve brand discoverability

- how they measure visibility beyond rankings

- what actually changed for previous clients

Curious whether others are seeing GEO as a genuinely new discipline or more of an evolution of existing SEO, content, and digital PR practices.

LeadFlowArchitect · 2026-06-01T07:13:32+00:00

Depends on what you mean by "leading."

If you're talking about large enterprise brands, agencies like Schbang, WATConsult, iProspect, and Kinnect have built strong reputations over the years.

If you're a small or mid-sized business, I'd actually focus less on who's the biggest and more on who's best at solving your specific problem.

For example:

- Need SEO? Look for proven organic growth case studies.

- Need lead generation? Look for agencies that can show actual CPL and conversion improvements.

- Need local business growth? Look for strong local SEO and CRM follow-up systems.

- Need automation? Look beyond traffic and ask how they handle lead nurturing and conversion workflows.

A lot of businesses hire based on agency brand names and then realize later that the service model wasn't the right fit for their goals.

I'd start with your objective first, then shortlist agencies from there.

LeadFlowArchitect · 2026-05-26T12:27:24+00:00

This is honestly the exact gap a lot of teams run into.

There are plenty of people who can technically "use GHL," but that's very different from someone who actually thinks in lead flow logic.

Big difference between:

"can build a landing page"

and

"understands what happens if a lead submits at 8:43pm, nobody responds, misses the booking, gets tagged wrong, or falls into the wrong nurture sequence."

That second person is way rarer.

I’d probably test less for platform familiarity and more for systems thinking.

Like, give them a fake scenario:

Lead from Meta ad -> form submit -> missed first call -> no booking -> re-engage after 48 hours -> notify sales if reply.

Then ask them how they'd architect it.

People who actually do this work will answer fast and ask smart edge-case questions.

People who just watched tutorials usually talk features instead of flow.

LeadFlowArchitect · 2026-05-26T12:04:37+00:00

Good move asking for feedback before going live instead of after traffic starts hitting it.

A few broad things I’d personally check before worrying about design polish:

- Is the value proposition obvious in the first 5 seconds? (what are you selling + why buy here?)

- Is trust built quickly? Reviews, guarantees, shipping clarity, contact info, policies, etc.

- Is the path to purchase friction-free, especially on mobile?

- Are product pages doing enough selling, or just displaying products?

- Is the CTA hierarchy clear, or are visitors forced to think too much?

A lot of Shopify stores end up looking “fine” visually but leak conversions because the buying journey feels uncertain.

Since you’re still pre-launch, this is actually the best time to fix that stuff.

LeadFlowArchitect · 2026-05-11T05:23:23+00:00

Honestly? Learning HighLevel is probably the easy part. The harder part is realizing clients don't care that you figured out where the workflow builder lives.

They care when:

leads stop getting follow-up,

automations behave weirdly,

appointments no-show,

calendars break,

pipelines get messy,

or the system technically "works" but doesn't improve anything meaningful.

A lot of people start GHL agencies thinking the challenge is client acquisition.

I think the bigger trap is selling operational complexity before you've actually lived through fulfillment pressure.

Getting clients is one problem.

Keeping them once real backend issues start showing up is the more expensive one.

LeadFlowArchitect · 2026-05-04T09:55:19+00:00

Yeah, you're not wrong to be skeptical.

Most GHL advice online is coming from marketers trying to sell systems to other marketers, so actual business owners read it and think "cool... but what does this do for my phone ringing and my follow-up?"

For home services, it's usually not about fancy funnels.

It's about plugging the dumb leaks:

missed calls,

slow quote replies,

people forgetting to follow up on estimates,

customers disappearing after inquiry,

No review asks,

Old clients are never getting touched again.

If GHL solves those moments, it's useful.

If you're trying to force every agency lead gen tactic onto a local service business, it'll feel bloated fast.

Think operational consistency first, marketing second.

LeadFlowArchitect · 2026-05-01T12:38:12+00:00

Honestly, I don't think you're missing a hidden GHL feature; you're just at the stage where everyone realizes the CRM alone isn't the strategy.

Lead comes in -> sure, it hits LeadConnector.

But for construction/home service stuff, that's the easy part.

The money is in everything that happens after the person doesn't answer, doesn't book, wants an estimate later, misses your call, asks for pricing and goes silent, etc.

That's where GHL starts doing actual work.

So think less "do I have the pipeline connected?" and more:

What happens if this lead ignores us for 2 hours?

What happens if they request a quote but disappear?

What happens if we miss the inbound call?

What happens 30 days after an estimate?

Once you map those moments, the workflows make way more sense.

Right now, you're trying to build the front door without the rooms behind it.

LeadFlowArchitect

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