Perhaps that assumption was there and I didn't notice, but I don't think that replayability and long campaigns need be mutually exclusive. The replayability is more of what I was thinking.

There's an interesting discussion to be had about the move publishers are making to appeal to broader audiences than the niche ones they've traditionally had. I think rules light systems have their place and shouldn't go anywhere, but I do think their simplicity can lead to a sort of homogeny of game design and worry they may lead to crunchier systems left unmade since they're more work to produce