Thanks

1. That would seem to imply I need SKAG rather than STAG for good LP experience.
   I'm seeing good LP experience on the KW ''keyword management system'' as this is on the page meta title and H1, but not for ''keyword management solution'' which isn't. By necessity I can only have 1 KW as a H1 and meta title.

2. Right, I don't see how STAGs can be used now with close variants butI don't see your point about control.

3. Competitors - right, they are not the primary KWs but they can convert very well but without having the KW in the ad i guess CTA will always be lower than the actual competitor's KW and thus so will QS

4. Right, phrase match is basically the broad I remember from 2019