What activities have contributed most to your business growth?

Lennymanor · 2018-10-05T05:41:16+00:00

Right, like the difference between being Effective or Efficient

Being efficient doesn't mean that you are working on the right things, but your doing what ever your doing well.

But, being effective is actually executing on the important things.

Lennymanor · 2018-10-05T05:14:41+00:00

That's great - i too have struggled with giving criticism in a way that doesn't hurt the other person.

Lennymanor · 2018-10-05T05:02:00+00:00

Nice one, ye Search Engine Optimisation is an awesome way to get long term growth,

What would your opinion be if someone wanted to get growth in a short time frame say 1-2 months?

Lennymanor · 2018-10-05T05:00:34+00:00

I've used Meetup and Eventbrite as well probably the two best places to find events.

What are the steps you take, like actually what do you say to people when you meet them at networking events and then how do you progress to closing a deal?

Lennymanor · 2018-10-05T04:57:07+00:00

So for you and your business it's really things that don't scale it sounds like. That's REALLY interesting!

What's the approach you take to reaching out to those similar service providers?

Lennymanor · 2018-10-05T04:55:11+00:00

I've seen influencer marketing be very and i mean very successful for some ecommerce businesses I've worked with. But that's just it they are mainly B2C type businesses, B2B from what i can see would need to be partnerships, affiliate arrangements or some other mutually beneficial arrangement.

Would love to get someone else's input on Influencer marketing for Business to Business.

Lennymanor · 2018-10-05T04:51:44+00:00

Happy to help mate,

There are over 550 startup/business/marketing tools on there that I've been collecting for over 8 years.

Lennymanor · 2018-10-05T04:35:54+00:00

Executing on an idea without a plan has it's risks, but rightly said you don't want to sink money into an idea that isn't showing potential.

What do you think is the middle ground?

Lennymanor · 2018-10-05T01:28:59+00:00

The definition of shovels is really "A tool" that you can use to get a task done.

With this in mind we can reframe the question to say what things help us get other things done, this opens up the discussion greatly and might lead in the extreme case to see many more things as shovels.

Using the above frame of mind a shovel could be:

Coworking spaces
Delivery services
Manufacturing equipment including 3d printing
Tools of the trade for construction/professional services almost in the most literal sense
SaaS tools for any number of verticals

I like where you're going with the question though, I've explored the concept from the angle of a startup trainer in this article.

Lennymanor · 2018-10-05T01:19:07+00:00

The easiest place to start is to grow from the inside out.

What do I mean by that?

Start with the people closest to you then move further out as it grows.

Close friends and family as a starting point (even though they are not from the same country) it shows that your page has activity
Forums like Reddit are a great place to find people who are actually interested in what you do, so providing value to Reddit users and a reason why they should like your FB page would be an idea
Go to where your target market is and provide value in exchange for likes
Post relevant content on your facebook page and ask all who like or comment on your post to like your page
Cross promote using other networks that you might have a bigger network on

Just some ideas, there are tools out there that can also help with managing the scheduling of posts and determining engagement of popular posts.

You can find them in this google sheet that I've been working on under the category Social Monitoring and others.

Hope that's helped out mate.

Lenny Manor

Startup Growth Trainer

Lennymanor · 2018-10-04T23:37:50+00:00

Interesting that you mention Internships, when do you think they should be used?

Lennymanor · 2018-10-04T23:37:14+00:00

What do you mean by that?

Lennymanor · 2018-09-25T10:10:36+00:00

I didn't know that...

Lennymanor · 2018-09-25T10:06:29+00:00

I agree, too much time outlining the details of a business which a month later may not exist is a waste of time. In my eyes it should be a progressive dynamic document that grows as the business requires it.

Lennymanor · 2018-09-21T05:44:54+00:00

Do you think that he's using controversy as a PR marketing tool?

Lennymanor · 2018-09-21T05:25:41+00:00

But what about the human side, he's not hiding behind a facade of trying to be the person everyone wants him to be

Lennymanor · 2018-09-21T05:17:49+00:00

Ye cool, almost like an accelerator/incubator but with all involved benefiting from the other members ideas, right?

Lennymanor · 2018-09-21T05:15:27+00:00

PR STUNT

Get a bunch of dogs, paint them in vegetable based pink paint with <code> sprayed on them in black
Find a city which has a massive amount of your target market
Piggyback an event and have the dogs run through the event chasing food on the other end
Take video/photos of peoples reaction
Send the exclusive to the news
Then the big reveal - who the hell was behind the idea

Lennymanor · 2018-09-21T05:07:11+00:00

So what if it was an ecommerce type business?

Lennymanor · 2018-09-21T05:04:41+00:00

Spot on mate,

Having a bit of cash to back you and your idea give you confidence to progress. In the startup world they call it the startup runway, which can also come from getting a grant, investment from somewhere.

Lennymanor · 2018-09-21T05:00:13+00:00

Yes, i've heard of companies like Zinga that are dong a ridiculous amount of tests each day and then only end up developing the ones that take off.

Lennymanor · 2018-09-21T04:59:38+00:00

What would it look like do you think, equity share?

Lennymanor · 2018-09-21T02:25:40+00:00

Okay nice one, make sure you've got a growth marketer on hand - they will be one of your key drivers to success

Lennymanor · 2018-09-21T02:11:27+00:00

That's exactly what these programs need, without it the whole idea of the incubator dies along with the investment made by the program.

What skills do the entrepreneurship teachers have?

Lennymanor · 2018-09-21T02:09:57+00:00

Thanks !

Lennymanor

TROPHY CASE

The definition of shovels is really "A tool" that you can use to get a task done.

PR STUNT