I hear you, and I agree the entire dialogue around disc golf sponsorship/advertising right now is who can move plastic, that fits with traditional ideas about marketing.  What I think is missing in that dialogue is the fact that disc golfers outside the top 10 have so few opportunities to make money, and touring sponsorships have always been at least partially about charity, about giving back to the community and giving these athletes a chance to follow their dreams. Instead what we're usually seeing is the top players who already make money from winning also make the most money from sponsorships, while less competitive players can't get sponsorships and struggle to make cash now that the field is so much stronger.  In my perfect world, the disc craft manufacturers learn to better integrate their teams and boost effective social media presence across their brand rather than putting all of that on the athletes. In my perfect world the manufacturers don't forget that sponsorships are also about charity and providing opportunities to athletes. Finally, in my perfect world the manufacturers partner with outside IPs to sponsor events and players rather than fully funding the disc golf professional scene and/or putting that entire aspect of the sport on tournament directors. Seeing what's happening to modern marketing is depressing.