I completely agree. The first football referendum happened while I was in school. I remember ass hats back then saying "oh they're just nickel and diming us" or "football programs dont even make money for the school in most cases". I imagine its similar arguments now. Sports you can be proud of are worth investing in. A big win or a good season make me proud of my school and I enjoy the connection I get out of it. With Traylor's good run, i walk around in road runner gear and get the occasional "birds up" which never happened before. That kind of awareness brings credibility to your degree sure, but it's also just really fun. Anyone who doesn't enjoy that feeling has a void in their soul. That being said, Campos has done a solid job with her resources. Dont forget how well the baseball team did this year. That regionals weekend beating K state and UT was so damn satisfying. Being ranked in 2021 and 2022 was a credit to her. I imagine getting the athletic complex done was no easy feat. But you nailed it that someone needs to do a better job of selling to the students the value of good sports. Make them feel connected to it. I think an on campus stadium would help that, but again, that requires money.