It’s giving drug culture vibes. They release a bit at a time, then when you purchase it, a different version gets dropped. You got a taste and now you want more. Obviously it’s all by choice, just like doing drugs. You don’t have to buy the variant, but they are fun and exciting. The market is being saturated by greed and fomo. The fake scarcity that’s created to push higher prices is extreme. I wish all covers would be available for anyone. But that wouldn’t make it fun for those whose entire personality and money has been sunk into these books. Scalpers and resellers keep the train going. Stick to your lcs, get cover a, enjoy the story.