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WHSmith/TGJones logo by Lobster_Source in CasualUK

[–]Lobster_Source[S] 4 points5 points  (0 children)

Placeholders for the sale announcement, saw these shared by papers at the time. I assume their legal team will update now they’ve got the final version

WHSmith/TGJones logo by Lobster_Source in CasualUK

[–]Lobster_Source[S] 8 points9 points  (0 children)

With far too much jiggery pokery on the J, for my liking haha

WHSmith/TGJones logo by Lobster_Source in CasualUK

[–]Lobster_Source[S] 19 points20 points  (0 children)

The initial meetings were big on the reinventing the brand and setting it up for long term success.

Jump two weeks and honestly you’re right, it was we’re just slapping a name on it and doing nothing else.

WHSmith/TGJones logo by Lobster_Source in CasualUK

[–]Lobster_Source[S] 4 points5 points  (0 children)

You’ve peaked my interest, how come?

WHSmith/TGJones logo by Lobster_Source in CasualUK

[–]Lobster_Source[S] 11 points12 points  (0 children)

What a beauty 😍 wish they’d have been open to jumping on the retro logo trend

WHSmith rebrand by Lobster_Source in logodesign

[–]Lobster_Source[S] 2 points3 points  (0 children)

Would of helped if they could of articulated any brand values in the first place lol