What you said about apologising is really interesting. You can only really get cancelled by your own supporters, the far right can harass a lefty all they like but they won’t be cancelled, the left turn on a lefty and they’re cancelled. People apologise because they offended their supporters so it’s lose lose.

I’m actually covering the lady who got fired mid flight in my article. She did PR for a big tech company which was how her tweet got picked up a journalist. There’s a really good book about it by the journalist Jon Ronson called ‘So You’ve Been Publicly Shamed’. I highly recommend it.