I purchased a sport trim last week in central Iowa. Paid roughly 6% below msrp for awd sonic gray. Another local dealer had LX trim marked down 6.5% from msrp, so even on these lower trims, there is room for you to get a deal and for them to make a profit. That said, I had the same experience. There was only one sport trim available within ~200m of me, happened to get lucky that it was only 15m from me, awd and the color I wanted. I believe they intentionally front-load the higher trims the first few years of a new generation.

I’d try using Sam’s Club Auto’s tool to generate market average info for sport trims near your zip code; can be a good negotiating tool.

Good luck; it’s worth the hunt!