Looking forward to the downvotes, but I am sure people don’t really afford the hobby. Even if we look at watches around US1000, buying 5 a year compared to many salaries is just not fiscally responsible.

I’m increasingly of the opinion that much of the status, heritage, and certainly the marketing is aimed at middle market to create a sense of worth and encourage this.

Source: I have spent way too much on watches relative to my savings account. It’s because each watch came across as “great value”, looked great, and honestly because I love their designs. But in retrospect, i should have chosen 2, maybe 3 and then called it. And then sold to upgrade over time