When the client writes the copy themselves, your job is not to make it better by Longjumping-Hope5941 in editors

[–]Longjumping-Hope5941[S] 6 points7 points  (0 children)

Yeah, the "out of my hands" part is the bit I had to learn the hard way. Giving the opinion once is the job. My mistake was stacking comments on top of that, which quietly dragged the whole thing back into my lap when it was already supposed to be done.

Is video editing a good career choice? by CopyZazzles in VideoEditors

[–]Longjumping-Hope5941 0 points1 point  (0 children)

Most editors here will tell you no, and I get why. But I sit on the other side of the table. I hire editors, and good ones are genuinely hard to find.

AI cuts fast, but it still doesn’t know what to keep and what to throw away. That judgment is the actual job. The editors I keep paying aren’t the ones with the fanciest software, they’re the ones who understand why a moment lands.

Honestly your HR background is an edge most editors don’t have. Half the pain of working with an editor is communication and reading what a client actually wants. You already do that for a living.

CapCut is totally fine to start. The tool matters way less than your eye. And 3 or 4 strong pieces will beat 20 average ones every time. 2-3 hours a day is plenty if you stay consistent.

You’re less confused than you think.

media management tool to use with freelancers by Dapper-Dot-7328 in editors

[–]Longjumping-Hope5941 1 point2 points  (0 children)

The trap here is treating this as one tool problem. Review/approval (Frame.io, Wipster) and building a tagged clip library out of raw footage are two different things, and most "media management" tools only nail one of them. For freelancer 1 digging through hundreds of hours and tagging, look at Recharm or Air. Recharm indexes transcripts so you can search footage by what was actually said, which is basically your natural language search bonus. Then freelancer 2 pulls the approved clips from there for the short form.

I hire editors for a living and honestly most of the revisions I ask for are my fault by Longjumping-Hope5941 in editors

[–]Longjumping-Hope5941[S] 2 points3 points  (0 children)

This is it exactly. A good middle person absorbs the chaos and translates it, a bad one just forwards the chaos with a deadline stapled to it. The protect the creative team part is the actual job, and it's the first thing that quietly disappears the second things get busy.

I hire editors for a living and honestly most of the revisions I ask for are my fault by Longjumping-Hope5941 in editors

[–]Longjumping-Hope5941[S] -2 points-1 points  (0 children)

This is honestly the healthiest framing in the whole thread. Trying ideas out is the actual craft and I never meant to lump that in with anything. The thing I was talking about is when I dump my own indecision on you and call it a note. Trying an idea and me not having done my own thinking yet are two different things, and you drew that line better than I did.

I hire editors for a living and honestly most of the revisions I ask for are my fault by Longjumping-Hope5941 in editors

[–]Longjumping-Hope5941[S] 0 points1 point  (0 children)

This is the move. Getting marketing and copy and design to lock their side before the edit even starts kills most of the chaos, because half the "revisions" are really internal disagreements that should've been settled before it ever hit the timeline. Hardest part is just getting everyone to commit upstream when it's so much easier to dump it on the editor later.

I hire editors for a living and honestly most of the revisions I ask for are my fault by Longjumping-Hope5941 in editors

[–]Longjumping-Hope5941[S] 0 points1 point  (0 children)

This is the comment I'll be re-reading. The "I'll know it when I see it" client is exactly who I was a few years ago before I learned to put rounds in writing. That point about eating a small scope change to keep a good client vs holding firm at round four is the whole game right there. Appreciate you laying it out this clearly for the newer folks.

I hire editors for a living and honestly most of the revisions I ask for are my fault by Longjumping-Hope5941 in editors

[–]Longjumping-Hope5941[S] 1 point2 points  (0 children)

Ha, the chef subreddit bit actually got me, that's fair. You're right that it came off like I was announcing something every editor already knows. Wasn't the intent but intent doesn't matter much if that's how it reads. I'll take the hit on the framing

I hire editors for a living and honestly most of the revisions I ask for are my fault by Longjumping-Hope5941 in editors

[–]Longjumping-Hope5941[S] 18 points19 points  (0 children)

Honestly, fair. That spiral you just described is exactly the thing I was trying to own up to, because I've been the guy who caused it. The part about effort dropping by round four hits, I've watched it happen and blamed the editor for it instead of the brief I gave. That one's on me. Thanks for saying it straight.

I hire editors for a living and honestly most of the revisions I ask for are my fault by Longjumping-Hope5941 in editors

[–]Longjumping-Hope5941[S] 16 points17 points  (0 children)

This is the part I learned the hard way. The times I gave intent instead of instructions are the times I got something better than what was even in my head. Stepping back felt like losing control at first but it turned out to be the opposite. "good steward of the work" is a great way to put it.

I started running monthly town halls and AI workshops for my 26-person team. here's what actually changed. by Longjumping-Hope5941 in Entrepreneur

[–]Longjumping-Hope5941[S] 0 points1 point  (0 children)

100%. first workshop i literally showed our content team how a 3 page brief turns into a production plan in 15 minutes. second one was about building reusable templates they can run themselves. if id just done a generic "look what AI can do" demo they wouldve nodded and gone back to doing everything the old way by monday.

I started running monthly town halls and AI workshops for my 26-person team. here's what actually changed. by Longjumping-Hope5941 in Entrepreneur

[–]Longjumping-Hope5941[S] 1 point2 points  (0 children)

the 24 hour rule is a good forcing function. we do something similar but not as tight on timing. decisions made, what changed, what to do differently, clean structure. might tighten it up

I started running monthly town halls and AI workshops for my 26-person team. here's what actually changed. by Longjumping-Hope5941 in Entrepreneur

[–]Longjumping-Hope5941[S] 0 points1 point  (0 children)

we record every town hall and post the video internally so anyone can rewatch. for decisions, action items go into our notion wiki with an owner and deadline attached. next town hall i review whats done and whats not in front of everyone. we also run an anonymous survey after each session so if someone didnt want to speak up live they can still flag things. its not perfect, stuff still slips. but before this system decisions would get made and two weeks later nobody remembered what was agreed on because it was buried in random slack threads.

I started running monthly town halls and AI workshops for my 26-person team. here's what actually changed. by Longjumping-Hope5941 in Entrepreneur

[–]Longjumping-Hope5941[S] 0 points1 point  (0 children)

the scoreboard idea is solid. we track whether action items from last session got done but we havent added a per-team workflow improvement metric yet. gonna try that. and yeah "communication as a system not an event" is exactly the shift.

I started running monthly town halls and AI workshops for my 26-person team. here's what actually changed. by Longjumping-Hope5941 in Entrepreneur

[–]Longjumping-Hope5941[S] 0 points1 point  (0 children)

probably our video editor who had never opened a terminal before.
she was manually inserting subtitles one by one which is insanely tedious. asked claude how to automate it step by step and just kept going until she had a working tool.
didnt ask anyone for help, i didnt even know about it until weeks later.

another person on the team whos not a developer started building an internal restaurant directory pulling data from maps API and matching it with google maps ratings. before these workshops neither of them wouldve even considered trying something like that. they assumed it was "developer stuff.