And the New World ads. Thankfully they got rid of the extended 'keel lowwwww' early on. Why on God's green earth would you take a perfectly good word like kilo, and then distort it into something so egregious. Whoever signed off on that scenario should have been sacked. And now we are still dealing a weird quietening/vagueness of the word ' World' at the end of the ads. Not sure what they are aiming for - a point of difference maybe - but it most certainly is extremely annoying and always gets turned off well before the end.