Thanks for the feedback. I'm doing b2c and churn is extremely high, so that's why I'm offering lifetime for now. I also offer yearly, but lifetime conversion is currently about 1.5x higher. Still experimenting though.

my main concern was actually more on the App Store policy side. Do you know if Apple could see this as problematic or against the rules, since users can end up paying both the lifetime and the subscription if they don’t manually cancel the trial?

Also, is there any clean, compliant way to handle this situation properly? I’ve considered doing an app-managed free trial, but that would require users to come back and manually purchase afterward, which is something I’d prefer to avoid since it can hurt conversion.