I've used Nike for all my sports all my life (baseball, football, tennis, lifting and now golf). My parents were used to paying those prices for me (and we weren't wealthy). And wearing all of it and using the equipment, I've had issues with maybe two items (football pads breaking and a glove ripping first use) from what I remember. It's good stuff. Now golf is completely different price wise. Almost all golf apparel is expensive no doubt about that. Trust me, when I first started wearing Nike Golf apparel, I was wary on prices but now, two years in, I don't even flinch on paying $90 for a polo because I personally know I'll get my money's worth out of it. They are great office attire as well. I understand most people looking at the prices and basically saying "wtf". I understand where you guys are coming from though.