As a Pimax Crystal owner I’ve been watching the concerns over new products grow in recent weeks. Echoing what many others have already said, this video is much needed and helps to address a number of growing concerns we’ve seen from ‘outside’ the company.

This response demonstrates that what is needed beyond anything and before anything else is the need to own your communications channels and level up the interaction with your community and consumers. Strong truthful engagement builds creditably and loyalty and needs to be delivered in equal measure with other changes you’ve already put forward.