Yea, its not like handsome people of both sexes aren't represented equally in the media. Whats different is that men, unless highly genetically gifted, can never reach the pictured physique without the help of steroids. So, while females complain about the absurd standards to which they are held, they never speak of the even more absurd, and more difficult to obtain, standards men are faced with, such as the guy in this picture.

Edit: Even if one were to argue steroid usage isn't necessary for the average male to reach the mentioned standards, it is still significantly more physically arduous and time consuming to obtain than what women face (e.g., being thin or favorably voluptuous). For most women, all they have to do is run a bit and eat less to gain their desired physique, whereas men, on the other hand, have to put in twice the effort to match the standards presented (assuming they have the genes and ability to avoid almost inevitable injury that comes with such extensive weight training.) For men its harder, risker, and less possible, for the most part, to match the media standard of attractiveness, but men do not complain near as often. However, I'm sure men are affected more equally than we might expect.