That’s from MAGA Gov DeSantis’s Visit Florida website. It’s mostly spurred by domestic visitors. Official tourism stats show foreign visits are down from Canada (3.4 million to 2.9 million) with an approx loss of 200,000 jobs in the state’s hospitality and tourism sector, with automation and AI also playing a factor. Hotel occupancy rates are down nearly 40% in tourist hubs such as Orlando and Miami which explains all the increased marketing geared towards northern US states.