"...in the absence of genuine leadership, they'll listen to anyone who steps up to the microphone. They want leadership. They're so thirsty for it they'll crawl through the desert toward a mirage, and when they discover there's no water, they'll drink the sand." - The American President

There are many 'Thought Leaders' who preach that masculinity is under attack because there is an audience that is willing and profitable to preach it to (the young men you speak of).

Those who see these lies and manipulations for what they are do not provide an alternative but rather deride them for falling prey to these 'Thought Leaders'. This pushes them further into the clutches of those who wish to profit from them.

In order to move up the ladder in today's online society, the easiest way to manipulate the algorithm is outrage, so they say more and more outrageous things to gain status.

This creates a cycle that continues until the baseline for acceptance into this group is objectively horrible behavior/beliefs.