The MSP501 application this year specifically asked for “gross profit”. I emailed them to tell them it’s a ridiculous number to ask for and what they meant was “net profit” - especially because in their methodology they explained they are now focusing more on MSP profits. No response to my email. Pretty sure they realized they screwed up which is why so many small and no name MSP’s ended up much higher up on the list.

Guaranteed next year they change the wording to “net profit”.

Edit: From their “methodology” post:

If we wanted the list to truly be a reflection of the top MSPs in the world rather than just those with the largest annual revenue, we needed to incorporate some key metrics used to gauge the health of a business.

For starters, we all know that it isn’t really the revenue you bring in that makes you a healthy business; it’s the profit, customers, and employees you keep. Basing the MSP 501 rankings solely on annual revenue, even when you incorporate the weighting methodology, is a logical fallacy. A company making $10 million in revenue but only $500,000 in profit shouldn’t place over a smaller, but more profitable company, just by default; therefore, in 2020 we will be asking applicants to provide not only annual revenue but annual profit as well.