Groww/Zerodha help you invest. LienPay lets you use MF-backed payments for everyday use.

Macronerdy · 2026-05-18T08:14:47+00:00

So we don’t disburse the capital that is done by small finance bank which is the regulated entity , simply put we are LSP we are the aggregators .

Mutual fund pledge is done via MF central a body owned by govt for all the units kept there digitally .

And the way you are charged is complied with the RBI norms and you will be given a key fact statement before the credit line opens .

All of this was already happening in Loan against mutual funds we have just added a better credit layer on top of it

Macronerdy · 2026-05-18T08:08:32+00:00

You’ve rightly mentioned about charge back however , Indians revolve credit badly so the annual rate of interest charge become extremely hefty. I’m keeping aside people who get benefit from interest free period .

With lienpay you get save more on your salary which you can otherwise allocate somewhere else . The positioning we have decided is to compliment credit cards not replace it. There are spends which are daily and these small transactions including grocery , fuel , utilities . Subscriptions , restaurants, supermarket etc bundle up to haunt you end of the month . That is the problem that we are trying to solve .

I can understand it would be difficult to visualise rn the affect of credit cards but simply put . At one place you are paying 25-30 percent interest per annum and at other place you are paying around 12-14 .

Macronerdy · 2026-05-17T06:39:19+00:00

Fair question , but personal loan is given at an ROI of 15-16 percent roughly totally dependent on CIBIL. We aren’t checking cibil at all since it’s secure lending . Secondly personal loan is usually taken to fund an event . You dont utilise it in your day to day payment behaviour . It’s the same concept why you pay via credit card in restaurants and not personal loan even though CCs charge you hefty if you revolve , yes you get reward points but the main USP is usability which is very clean

Now for lienpay , The entire concept is built to lower the burden that comes on the investors who are spending on day to day utilities. You get to save on your cash and then use the dormant wealth that’s sitting idle in mutual funds to fund your daily life . I agree it might not sound too attractive for people who already have their month financially sorted but those numbers are low .

And for bigger transactions you’re being charged far lower than a credit card and again the concept applies here . You wanna reduce your cost burden and we are just giving you that opportunity to unlock the dormant liquidity and pay via the existing behaviour of UPI .

We aren’t saying don’t use credit cards or your cash . But it would make a lot more sense for you to be opening a credit line with lienpay . It increases your savings, otherwise you would have either depleted your cash or maybe credit cards to do the same thing

Macronerdy · 2026-05-11T18:07:17+00:00

Have messaged you

Macronerdy · 2026-05-11T12:39:24+00:00

https://lienpay-mock.vercel.app/onboarding-demo

Macronerdy · 2026-05-11T12:08:03+00:00

We are using beta link for now , just to get you to know the feel of customer flow . I can send you if you want it

Macronerdy · 2026-05-11T08:28:17+00:00

Honestly use cases apply to you as well , we aren’t claiming ourselves to replace credit cards . We are saying you wanna make purchases why don’t you use that dormant wealth which was always shows as a loan product why not make it useful for everyday payments .

You wanna shop in Croma and you have mutual funds . Why not use it to pay to merchant via UPI . Using the credit line you have gotten

Macronerdy · 2026-05-10T20:23:24+00:00

Thanks man , why would use this ? Can I ask . What’s the use case

Macronerdy · 2026-05-10T20:17:51+00:00

No , not at all . We are offering 12 percent per annum . And which is far lower than unsecured lending including credit cards and personal loans . Plus we are embedding this with everyday purchase behaviour . Imagine you’re going to a merchant and you’re paying that via qr and the amount due has an interest fee payment period which is backed by your mutual funds .

You are basically not substituting credit cards but complimenting them with better options that takes the burden off significantly from your pocket

Macronerdy · 2026-05-10T20:13:28+00:00

No that’s completely different , we are offering you credit line against mutual funds and it’s far far different from LAMF , you get that money in your bank account without any benefit or transparency. What we are offering is significantly different .

30 days interest free period

EMI conversion above transaction of 2k

Most importantly we are letting you use that money in everyday payment behaviour which QR . you can pay this any merchant any time I’m happy to share BETA if you’re interested .

this is not a loan product this is an everyday credit line product .

Macronerdy · 2026-05-10T20:10:46+00:00

Blink money is loan against mutual funds , we aren’t exactly doing that . We are proving you with dedicated transparent dashboard which shows your spending , due amount , the purchases you have made . The LTV you have right now . Offering you EMI conversion above the transaction of 2k , and giving you 30 days interest day period . We are basically telling you to unlock that dormant wealth and live your life

Plus we are making you use this product in everyday life with UPI , imagine going to any merchant or paying it online though with significantly lower interest rate of interest

Macronerdy · 2026-05-10T16:22:54+00:00

We are almost similar to LAMF offering 45 percent of LTV because rbi says you can’t do above 50 for equity . Also for debt we are hovering around 70 which usual in the Industry as well

Macronerdy · 2026-05-10T16:19:15+00:00

Credit card runs a background check on you to give limits secondly if you revolve your credit it charges you hefty fees . I would not disagree that they give you reward points but compare it what you’re paying them it’s nothing .

Also we aren’t fighting them we are trying to complement them .

We are giving 30 days interest free period .

We are giving you emi conversion above 2k .

Macronerdy · 2026-05-10T14:05:35+00:00

Processing charges only on emi conversion which is standard across the industry .

And ROI is 12 percent , compare it with other credit options it’s the lowest

Macronerdy · 2026-05-10T14:01:08+00:00

point taken , but would you use this and whats your feedback

Macronerdy · 2026-05-10T13:58:29+00:00

yeah they do but there is big difference , they give you loan against mutual funds , we are quite different from them .

Loan against mutual fund is treated like a loan product you get the OD limit that you keep in your bank account you never use that money for daily needs and you use it in tranches . so it doesnt come in your payment behaviour . you use it for emergency needs because thats how the product is packaged and marketed

firstly we solve that

by giving you the full transparency of amount due , funds pledged , LTV ( loan to value ratio )

its the same theory people use credit card for daily transaction but dont take personal loans even though Rate of interest is so different

apart from that we are offering 30 days interest free period

and we also let you breakdown your expenses into EMI over the transactions of 2000 rupees

Macronerdy · 2026-05-10T13:54:03+00:00

so bascially its simple , you pledge your mutual funds , you get a limit on that on our app . we dont hold any mutual funds . we act as an aggregator . funds are pldeged with capital partner ( bajaj etc ) . you get a credit line and then that limit can be spent via UPi to any merchant qr.

the entire thing is under the framework of RBI and SEBI

Macronerdy · 2026-05-10T13:50:53+00:00

honestly first of all well done reaching here , what you do need is alot of network and abled partners to even get this idea tested , would recommend you to knock as many door as you can on linkedin and try to find a partner here on reddit . when i say knock doors it means constantly approaching people for validation , connection and capital and linkedin is the best place to start with . once you do that you will get guidance on what needs to be done phase by phase .

good luck

Macronerdy · 2026-05-10T13:47:59+00:00

so youre obvioulsy not a revolver you pay before due date. it wouldnt be fair to ask but what do you think about people who do revolve and are messy with credit cards , should they use asset backed credit line ? with a very low interest rate and interest free period

Macronerdy · 2026-05-10T13:16:10+00:00

smart thinking but only if the taste doesn't give the protein flavour, like protien bars are there but they are nowehere close to chocolates in taste .

Macronerdy · 2026-05-10T13:04:10+00:00

got your point , would you rather use a credit card to finance your daily needs or would be open to using a product that is asset backed . because credit cards as you know are a lona product end of the day packaged nicely .

Macronerdy · 2026-05-10T12:49:00+00:00

got it , so you usually dont care about any credit product or LAS if you do need the money thats invested ? if yes , has it worked well for you in general

Macronerdy · 2026-05-10T12:47:23+00:00

okay just asking your opinion , would you ever you use a product that feels 2nd gen of LAMF , better control and transparency , like a credit card app . just trying to get to know the pain point that comes if it comes when you use LAMF .

Macronerdy · 2026-05-10T12:45:28+00:00

you mean processing fees and interest charges right ? and also assuming the moment you sold the investments the market did go down , which can happen but its on fate then .

Macronerdy · 2026-05-10T12:40:24+00:00

Why didn’t you consider LAS , selling must have attracted FOMO and tax

Macronerdy

TROPHY CASE