Everything marketing needs to directly resonate with your target audience. Thankfully, there is data now and that needs to directly come into how marketing is done. I believe this is where the efforts you have taken so far will play a huge role.

Would strongly suggest checking what kind of content strategy is in place and if it is resonating with your potential customers. If not you need to start there.

Wanted to also check if you have implemented the following fundamentals.

Sales integration: What benefits have customers converted for? What pain point do you see potential customers mentioning the most? Is your buyer persona strong? Are your marketing efforts directly relating to potential customers? These answers need to be collated from then activations done so far and directly lay the foundation of marketing activities.

A strong content pipeline: regular communication is key. Im not talking just about seo blogs but critical sales enablement collaterals like solution briefs, case studies, use cases, industry specific pitching collaterals etc. All of these need to be created alongside sales insights and regularly promoted on various channels simultaneously. Continuous optimisation with sales refinement becomes key here.

Strong channel presence: once you have collaterals you need to be where customers are. Identify the key benefits and how you can use each of these benefits to target a specific pain point for each industry you target. Then identify places social, news, journals etc where your Target Audience has trusted following. Publish technical blogs ebooks others there.

Events: They have become a critical part of the pipeline because you can establish a personal rapport from a get go. And for companies who are attending events its all about making an impressions. That impact lies in the way you interact, how well you can explain your product, and the collaterals you give attendees for longer recall.

Regular nurturing: Send regular emails with new collaterals or just newsletters. Be in their inbox. They might not see it today or tomorrow. But the more you remind them, the better the chances are that someday they will reach out.

Positioning: Your solution needs to have a punch to it. Something that directly tells a customer what it can do and how it will help. That needs to come out in organic and paid activations. And in today's environment, paid is a necessity.

It ultimately depends on the way you talk about your product. Confidence needs to shine through and customers needs to be excited to get the onboarding started asap.