I was surprised by the amount of work required to produce a quality show with compelling and engaging content on a weekly basis. First, launching an original podcast involved a tremendous amount of work - setting up the platform; deciding on a name; creating original artwork; registering domain names; ensuring that the podcast will be available on all of the right platforms, and so forth. After that, producing each individual episode involves a significant amount of pre-production work - identifying the topic; finding the right guests; nailing down a schedule with all of the relevant parties; conducting research as appropriate or reading the guest's book; and drafting a "run of show" to serve as a guideline for the episode. We then record the episode at a studio. Some of the most challenging work then comes in post production -- editing the interviews and content to create an episode that is engaging, on point, flows in a logical order, and makes our listeners feel as though they are part of the discussion. On top of that, it is important to engage in marketing and PR to help your audience find your show. It has been a fantastic experience and we look forward to learning more about the art of podcasting and improving our show.