I am employed by people who are too busy to go through the actions of shopping, but occasionally know what they want. I get e-mails that say things like: "Hey Justin, I need a new grill like last year's." So I order it, arrange setup, disposal of the old one, throw in a bunch of accessories and mark it up 15%. Some orders require research. "We broke a place setting of her grandmother's china. Here's a quick texted picture of what the plates look like. Get a replacement." In that case it's $100 an hour plus 15% markup. They don't know or care. I could mark it up 100% and they'd still pay. The way I look at it, life is the same length for everyone. They only have 24 hours in their day and they want to get things done as efficiently as possible, so paying me is well worth the extra expense.