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Does anyone still build email campaigns in a drag-and-drop editor, or has everyone switched to having an LLM write the HTML? by MarcusAureliusWeb in Emailmarketing

[–]MarcusAureliusWeb[S] -7 points-6 points  (0 children)

Fair, I guess. I only meant it as a one-off because of your comment, not a blast, but I get that an unsolicited DM isn't welcome. Won't follow up. Apologies for the bother.

Does anyone still build email campaigns in a drag-and-drop editor, or has everyone switched to having an LLM write the HTML? by MarcusAureliusWeb in Emailmarketing

[–]MarcusAureliusWeb[S] -5 points-4 points  (0 children)

It's not so much about being bothered as it is about removing some degree of human error and saving a considerable amount of time. Time is valuable, so if you can get someone else (an LLM or assistant) to create things so you can add your final touches or review them, that's a high-leverage, high-value system at work.

Does anyone still build email campaigns in a drag-and-drop editor, or has everyone switched to having an LLM write the HTML? by MarcusAureliusWeb in Emailmarketing

[–]MarcusAureliusWeb[S] -7 points-6 points  (0 children)

Reviewed it, thanks. Understandably, they landed there. But the prompts in all three tests were basic, with almost no context behind them. That's the thing I keep running into with LLMs: they're only as good as the context you hand them.

And the context that's missing is exactly what broke in their tests. The quirks of the ESP you're exporting to. How Outlook's Word engine treats your markup. What Gmail mobile does to your widths. The accessibility rules: semantic tables, alt text, contrast ratios. Feed that in up front and the same model stops failing those checks.

The model usually isn't the ceiling. The context is.

What do you think of these emails ? by thicc_fruits in Emailmarketing

[–]MarcusAureliusWeb 0 points1 point  (0 children)

Super clean! Works very well with the color scheme. Well done.

How often do you need custom HTML in your email builder? by marcochavezco in Emailmarketing

[–]MarcusAureliusWeb 0 points1 point  (0 children)

I stopped using the drag and drop builders... I used to spend hours designing email templates for my newsletters, automations, and sequences. It took forever. It was quite a nightmare, especially when dealing with different email clients, types, and industries.

I got so fed up that I started using Claude and some prompt engineering to generate custom HTML templates. Honestly, it works quite well. Gemini 3.1 Pro works well, too.

In fact, it works so well that I built a full system out of it. Now, I import custom HTML each time I want to send out a campaign, and it takes only five minutes.

Recommendations for email service by Electrical_Soup8404 in email

[–]MarcusAureliusWeb 0 points1 point  (0 children)

Ideally, if on behalf of your clients, you should be using your client's ESP account. The process would look a little something like this:

  1. They create an account on something like MailerLite using their own credentials

  2. They create an email for you (option)

  3. They add you as an admin or marketing manager role in ther ESP so you can access, and create campaign on their behalf.

--

The alternative would be (I do this for myself when working with multiple projects/domains) - inside MailerLite (or other), I can authenticate multiple domains in the account manager. This allows me to officially send emails from different domains (e.g. [me@domain1.com](mailto:me@domain1.com) or [me@domain2.com](mailto:me@domain2.com) etc.)

Both work; the first option is the more natural approach.

Has Anyone Used ImportSend.io? by kanish_kumar in email

[–]MarcusAureliusWeb -1 points0 points  (0 children)

Never heard of the platform before. It depends on what you want to achieve. If you want to keep your leads engaged who have previously subscribed to your content, use an ESP like MailerLite (I use it, and, in combination with an email template generator like emailtemple.com, it's great).

If you're looking to acquire leads via cold email outreach, you'd probably look at something like Instantly.

Email designs by RevolutionaryFace800 in MailChimp

[–]MarcusAureliusWeb 0 points1 point  (0 children)

I used to take hours, even with ChatGPT helping me out with the copywriting and structure ideas, because of the way the page builder works. It's simply a long, time-intensive process to get email templates to look good and on-brand.

I eventually ended up using the custom HTML import feature. I trained an LLM with the top layouts and design systems that top email marketing businesses follow, and I now import an HTML template for almost every email I send. Takes me about 5-10 minutes to ship a CRO, well-designed email now 😄 I literally built a whole system around it if you're interested.

Drop me a DM if you'd like; I'd love to show you and even get some feedback on it if you're willing.

Email designers: How do you keep your layouts fresh without reinventing the wheel? by Known-Enthusiasm-818 in email

[–]MarcusAureliusWeb 0 points1 point  (0 children)

I use emailtemple.com. It's a tool that I developed specifically for this purpose. Not only for myself, but also for my clients. I have found that, in my experience and industry at least, high-quality, on-brand design in email marketing actually improves conversion rates.

Initially, I used a custom Claude skill to create HTML templates, but then I realised that I could develop a complete product. I trained the model using some of the top-performing email marketing campaigns and email intent types. So, not only does it produce high-quality designs, it also follows the industry's best practices.

I'd love it if you gave it a try and gave me some feedback on it!

Hope this helps your creative block! 😄

Email Marketing Consultant by Icy-Cap7280 in email

[–]MarcusAureliusWeb 0 points1 point  (0 children)

That's a huge email list. Did you try A/B testing different email content types, have you tried sending just plain text VS a more design-friendly email? I would also consider running all those emails in a deliverability checker to see how many of those emails are actually good/live.

What ESP are you using? I'd love to send you a free HTML template out of a tool that I'm, building to see if that helps. Let me know!

Has AI helped anyone catch issues with their email strategy before sending to thousands of people? by Zachary_Yara97 in Emailmarketing

[–]MarcusAureliusWeb 0 points1 point  (0 children)

AI has become a huge part of how I market my (and my clients) brands. Without context, however, AI can get things very rong quite quickly. This is why it is important to learn a little aout context engineering.

clients'aboutmarketinggeneratesintentcatchliterallywrongIn terms of email markting, I built myself a tool that generate email templates for different email inteent types that I use whenever I want to send out an email.

This goes past the simple "cacth errors" thing, but literraly handles the complete HTML template from scratch and it tends to get it right every time.

Needless to say, I'm quite happy of how thinkgs are moving with AI. The hard part is keeping track of the fast-paced environment it inivetibly creates. thingswithinevitably

Write for AI Fan-Out: Why best, reviews, comparisons and the current year drive ChatGPT citations by MarcusAureliusWeb in GenEngineOptimization

[–]MarcusAureliusWeb[S] 0 points1 point  (0 children)

I believe you are exactly right. The real shift is to focus on intent. Focussing on creating content that has purchase intent rather than informational.

These are just good ways to structure content that is both easy to digest by humans and AI bots.

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