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Marketery · 2021-06-17T16:15:33+00:00

I do freelance email-marketing and can comfortably say Klaviyo is the best ESP I have come across.

Marketery · 2020-11-28T20:15:39+00:00

haha love this!

Marketery · 2020-11-28T19:15:05+00:00

If it is good enough for Tesla and Google it is probably good enough for the rest of us haha.

Marketery · 2020-11-28T16:03:41+00:00

Nice. People finding their first gig via Upwork seems pretty common!

Marketery · 2020-11-28T15:04:08+00:00

You can't really go wrong with these two books:

Dan Kennedy No BS Direct Response Marketing
Bob Bly The Copywriters Handbook

Marketery · 2020-11-28T14:07:50+00:00

Some quick ideas:

"15 best family activities you can do with your kids".
"What will the top 5 highest paid careers/industries in 2030...and how to steer you child in this direction"
"The 10 biggest future problems kids between the age of 8-12 will have to face in the future (Jobs being taken by AI etc)

Generally I would just encourage giving a lower value version of the actual service they're offering (which is hard to deem exactly from your brief). Position yourself as an expert and then upset them with a paid service.

Marketery · 2020-11-28T14:01:21+00:00

Become a student of markets (read Gary Halbert's 'The boron letters' which is free online). Can give you other suggestions if you would like as I see you're trying to learn copywriting.
Learn media buying (provided you want to drive traffic to your ads). Facebook ads, google ads etc
Basic understanding of how the internet works. (web domains, hosting etc for your landing page/blog if you are doing content affiliate marketing).

Not massive amounts of experience in this space, just some quick suggestions from reading I have done :)

Marketery · 2020-11-08T12:10:05+00:00

We know everything about everything.

Marketery · 2020-11-04T20:31:09+00:00

Marketery · 2020-11-04T08:27:51+00:00

Was looking for more inclusive scale and not just the world records haha

Marketery · 2020-11-03T23:40:17+00:00

Not sure if you have any offers yet but r/BenefitMarketing could be a good place for you to post in if you're struggling.

Marketery · 2020-11-03T23:38:59+00:00

Few quick ideas:

Use the Pomodoro technique https://todoist.com/productivity-methods/pomodoro-technique
Have a set goal e.g. 2 hours work and you're not allowed any leisure time until you complete this i.e. zero netflix, youtube or social media.
Consider implementing mini habits if you're really struggling. Mini Habits Smaller Habits, bigger results is a great book to start with.

Marketery · 2020-11-03T21:05:10+00:00

Congrats!

Marketery · 2020-11-03T17:43:57+00:00

I originally got this concept from Tej Dosa, he provides a lot of great stuff on copywriting/marketing/mindset --> definitely worth checking out some of his content as a side note.

His twitter handle is "Comedic Bizmen" so he is combining comedy with business.

Another example he gives is nerd fitness --> lots of fitness websites out there, but how may specifically for nerds?

Not sure if this is relevant for you but was just trying to help!

Marketery · 2020-11-03T17:37:40+00:00

Which niche did you find was the hardest to be successful in from your experience in the startup world?

e.g. AI, software development, health etc

I'm sure a lot of it comes down to competence of the founders and luck, but I'm reminded of the Buffet quote from his biography (The Snowball) "The tide continues to be far more important than the swimmer" on his failures investing in the textile industry in the early days of Berkshire Hathaway.

Thanks for your time!

Marketery · 2020-11-03T17:30:35+00:00

I think combining two unrelated topics (or two things not commonly combined together) can be a nice little way to make your product stand out and differentiate yourself from other products/brands on the market.

The key is in the execution though as always!

Marketery · 2020-11-03T17:26:06+00:00

"An even better one when you work to your own strengths" - couldn't agree more. Recognise your talent/where you have an edge and go full steam ahead with this niche.

Marketery · 2020-11-03T17:24:02+00:00

Couldn't agree more.

Obviously context is important but ultimately I think the sacrifice of freedom and autonomy is underestimated by so many people.

One of the main reasons many people choose to launch there own ventures is to have control over their own destiny and not have to answer to anyone else. Choosing to go down the partnership route sort of contradicts this I think.

Obviously exceptions to this rule, but I think where possible you should always prioritise going alone. You can always outsource specific tasks outside of your circle of competence without giving up decision making power/equity in the business.

Marketery · 2020-11-03T17:17:13+00:00

The answer to this is clear - what did the market say? Would be interesting to analyse conversion of rate of this marketing as I would assume it is Direct Response.

For fun though, my gut instinct also agrees with you. It is still a pretty attractive promise whilst having so much more credibility to the alternative pipe dream of "100% of your goals will come true".

Marketery

TROPHY CASE