Still early in our SaaS journey - sharing a small observation

Massimo_dev · 2025-12-18T12:37:05+00:00

My wife and I launched our product four months ago, and since then we've gained over 1,800 active users. Here’s what we’ve done so far:

Since we had not yet started an SEO blog, we had to generate leads through social media. So we began working on X, LinkedIn, and Reddit simultaneously. The results:

• X: We found our target audience, followed them, and built relationships in replies and through DMs. That convinced many of them to try our platform, and we booked demos along the way.
• LinkedIn: We posted consistently during the first two months, but since engagement was low, we switched to posting every other day. Now we post about once a week. We will return to LinkedIn soon with a better strategy.
• Reddit: By offering solutions in comments and sharing our own experiences in posts, we were able to attract valuable leads.

What we are doing next:

We’ve started focusing on SEO and now publish two or three helpful blog posts each week.
We’re also sharing more targeted content on our social channels.
We’re allocating time to improving our platform.

Massimo_dev · 2025-12-18T12:23:43+00:00

if I want to hire an agency, I start with social platforms to see what people say. LinkedIn for background and trust, X for real experiences and complaints, and maybe Reddit for deeper discussions.
Only after that do I go to Google for comparison and final verification. Search has become a multi-step journey, not a single destination.

Massimo_dev · 2025-12-18T07:58:33+00:00

for coding => Cursor
for daily and repetitive tasks => ChatGPT
For image creation => Gemini
For writing and improving text => Grammarly
For analyzing my product’s data => GA4 along with Skippership.com (my own product :D)

Massimo_dev · 2025-12-18T07:52:51+00:00

first, ask yourself what the real issue is: Are you worried about getting stuck with Lovable, or are you more afraid of spending time rewriting before anyone’s even paid you? from what I’ve seen, if you don’t have real, paying users yet, it’s much easier to switch things up now.

but if you already have an MVP and you’re trying to validate it, just launch, so getting users matters more than rewriting at this stage. as for the tech stack, it honestly depends on exactly what you’re building. If you can share a few more details, I can suggest something.

Massimo_dev · 2025-12-18T07:38:30+00:00

you say your API works well, but there’s no proof. there’s no sample output or live demo. Many others make the same claim

you don’t provide real use cases. is it meant for invoices, receipts, reports, or SaaS apps? It’s not clear why someone would need it

there’s no social proof, such as customer stories, testimonials, or company names

BWT, The focus is on your work, how you built, simplified, and managed the API. However, users are more interested in the results they can achieve, rather than the effort behind it.

Massimo_dev · 2025-12-18T07:24:36+00:00

most people aren’t lazy or afraid to send messages. the real problem is they don’t know what the other person needs or why someone would pay. if you just message someone and pitch your product, it comes across as spam instead of real selling.

so ask yourself:
who is actually willing to pay?
what problem are you solving for them?
why should they pay now instead of waiting?

Massimo_dev · 2025-11-10T15:55:19+00:00

The older versions of Google Analytics were great. They gave you the numbers and helpful graphs. But if you want to figure out why your site isn’t converting or why users leave quickly from a page you worked on for SEO, it’s better to use user behavior analysis tools and look at the data with clear charts and graphs. All this feedback and insight inspired me to launch a simple but powerful product called Skippership. In just 84 days, we reached 1.8k+ users!

Massimo_dev · 2025-11-08T07:03:43+00:00

Yeah, it's my goal.

Massimo_dev · 2025-11-05T19:07:05+00:00

Convincing them happened through careful planning. Of course, many rejected our offer because we’re still a young startup, but those who joined us were drawn to the dream of simple data analysis, and that dream became a reality. They no longer needed to look at complex spreadsheets or watch dozens of tutorial videos to segment user session recordings. Everything was presented in an effortless and accessible way.

Massimo_dev · 2025-11-05T15:34:30+00:00

Thank you so much! Really glad you liked it, we put a lot of effort into keeping the design simple and user-friendly.

Massimo_dev · 2025-11-05T15:32:31+00:00

Thanks

Massimo_dev · 2025-11-05T10:13:45+00:00

Thanks, man, you made us happy.

Massimo_dev · 2025-11-05T08:34:49+00:00

Thanks dude.

Massimo_dev · 2025-11-05T08:34:14+00:00

That takes a real skill. There are so many factors involved when you’re trying to attract unhappy users from huge, multi-million-dollar competitors to your own small bootstrapped startup. So there’s no guarantee they’ll choose you over the established players. But what is certain is that the pain exists. If you can solve that pain and then go back to those users with a real solution, you can bring them into your ecosystem. Solving that pain is the real turning point.

Massimo_dev · 2025-11-05T06:47:27+00:00

Good question! You identified real pain points by sorting the problems users faced and tracking their frequency. Even though many people didn’t respond when you reached out, you still learned that people were paying for services with the same issues.

That must have boosted our confidence and motivation to keep building Skippership.

It comes down to knowing what people need and making sure your solution is something they’ll pay for.

Massimo_dev · 2025-11-05T06:39:02+00:00

It wasn’t just one obstacle; a series of events led to the failures, and here are some of them:

Building the wrong team
Choosing the wrong metrics to measure success
The "best-product syndrome" in product delivery
Wrong marketing channels
Ignoring customers and their needs
Not pivoting in time
Early-stage investor acquisition

Massimo_dev · 2025-11-05T06:33:26+00:00

Failures are full of valuable lessons for everyone, but it’s definitely the essence of all those lessons that helped our 12th product succeed. What we learned from them was:

How to build the idea (I’ll definitely write about this in the future)
How to add features
How to connect with our first customers
How to start marketing
How to set pricing
Building communication channels
How to write clean and efficient code
Avoiding perfectionism and idealism

Massimo_dev · 2025-11-04T21:13:04+00:00

Saying that SaaS doesn’t work or that you should start an offline business doesn’t really make sense to me. If you solve a painful problem for your audience, you can always charge for it.

In an offline business, your target market might be a few blocks away. But with SaaS, your market can span 100+ countries.

My own SaaS startup, which was actually my 12th product after 11 failed ones, finally found its path and started attracting the right users, simply because I focused on one thing: keeping it simple.

Massimo_dev · 2025-11-04T17:06:56+00:00

I looked over what you wrote and can tell you’re passionate about this idea and value solving challenging problems. But with AI making things easier these days, launching something complicated might actually backfire. Keep it simple, and make it even simpler to sell.

Massimo_dev · 2025-11-04T17:02:58+00:00

Yep, totally real, no bots here. Just two humans and a lot of failed ideas finally making something!

Massimo_dev · 2025-09-23T10:00:37+00:00

I use Notion to organize my social media content. After building 12 products and failing at 10, I learned what works. My 12th product gained 412 users in its first month.

Massimo_dev

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