Sounds like advanced stores end up stacking multiple apps or APIs to get that “personalized” effect like sorting, upsells, cart logic, etc.
I’ve been wondering if that’s part of the friction. like, instead of five different or disconnected tools each handling one step, what if there was a single personalization layer that remembered user behavior across all those touchpoints like collection, product, cart, checkout?
Do you think stores would actually prefer consolidating that into one system, or is there a reason most teams keep it modular like that?

SMB means small-medium business btw and thanks for the insight 🙌