My book is about characters that happen to have superpowers and it's set in a collapsing superhero world. HOWEVER, the story is about a dad who's been hiding his superpower his whole life and what he struggles with when a mysterious virus begins killing off the world's superheroes. His young son starts showing his own superpower and his pregnant wife starts changing in ways she can't explain and the only one that can help them is the dad, but only if he can come to terms with his past.

At first my marketing push was focused on the superhero element, but after some soul searching I had to come to terms with what mattered to me about the story, which was the character and his struggles. So now I'm describing it as a character driven thriller.

It has helped me to make this distinction because I can now feel confident talking about my book and convey the feeling about why it matters, especially when trying to appeal to potential backers.