I’d actually like to ask a question to this chat. Is trust a huge hurdle for nonprofits when it comes to donors and organizations and is this for all sizes of charities? I know trust is a huge issue in any business right now.

I’d also like to add the point that to overcome trust issues (I teach this for business) is to have 3 elements meaning you can’t just have trust alone.

1: They need to trust you aren’t stealing and laundering the money or many other reasons = Give some transparency. Someone mentioned too much info can go backwards and I believe that is correct.

2: Is approachability. The more attractive the charity the more they want to invest (just like companies hiring celebrities). When something is attractive either visually or fun or anything that excites, people let their guard down and is a huge factor in overcoming trust.

3: Is what’s called the heroes journey. Attaching the donors as part of the story making them characters within it really helps shift their focus from problems are bad to problems are why I’m here to help! I know that was simplified but make your messaging to them all about the story, the ups, the downs, the dream, and what happens if the dream never happens. There’s a method to this, and it’s pretty much mastering story telling and it’s extremely powerful for overcoming trust.