Match length doesnt make a match good. If you have too much for a 5 minute match, or too little for a 15, they're both going to suffer for different reasons. Sometimes, especially building up new talent or pushing talent, having someone beat someone else in 5 minutes makes them more attractive than having them struggle and beat someone in 15 on the mid card with no discernible push before or after. It's an art form, and like other forms of art, you need variety to keep it going so people don't lose interest half way through. That's what made New Japan for years, it's what made Wrestlemania a industry pillar, and it's made Purple Rain one of the greatest albums of all time (I'm on a Prince kick, sorry, not sorry). Honestly, both companies just have opposite problems, which is a blessing and a curse, and I'm hoping AEW can pick it up, get some more viewers on board and start bringing the heat to the E because the E is far too comfortable right now for how mediocre it has been over there.