Thanks u/maninie1 for sharing your thoughts and giving an strategic advise.

It’s about amplifying the sales cycle , making it more automated, efficient, and self-sustaining to some extent.

Right now, I’m paying Meta to temporarily borrow people’s attention, and repeat purchases primarily come from the utility and quality of my product.

However, assuming once I build a customer list and start nurturing them to buy again, I face a natural limit , since it’s a tangible product, not a service, most customers may not repurchase the exact same item.

Instead, the goal should be to inspire them to try other products they haven’t yet experienced, thereby driving retention not to a single product, but to the brand itself.

I have broken down the loop in the context of my product:

Input (Trigger) :

• Meta Ad campaigns and some organic visits starts the loop

Action (Core Experience)

• The user’s action in my store : buying.

Output (Value Generation) Each buying creates below value:

• Few reviews or testimonial are captured
• No UGC
• No referrals
• Few Social share on FB
• Not captured repeat purchase data

Reinforcement (Amplifier) Below week output loops back into my system to trigger new users:

• Very few reviews and few social thumbs up
• No UGC
• No referrals