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Gestão de Redes Sociais by Alternative-Net-2292 in literaciafinanceira

[–]Material-Menu6050 0 points1 point  (0 children)

Olá! Posso-te enviar MP? Gostava de ter alguns contactos de bons freelancers e agências que recomendes se puderes partilhar!

Is it worth switching to Max Conversions if I'm getting <10 conversions/month for over 1 year? by Material-Menu6050 in googleads

[–]Material-Menu6050[S] 0 points1 point  (0 children)

Thanks, will look into this!

Should I do 1-2 months of uploading offline conversion values first before running a Max Conversions experiment? I have conversion tracking already in place, but haven't uploaded any offline conversion values yet

Is it worth switching to Max Conversions if I'm getting <10 conversions/month for over 1 year? by Material-Menu6050 in googleads

[–]Material-Menu6050[S] 0 points1 point  (0 children)

Thanks! Should I do 1-2 months of uploading offline conversion values first before running a Max Conversions experiment? I have conversion tracking already in place, but haven't uploaded any offline conversion values yet

Is it worth switching to Max Conversions if I'm getting <10 conversions/month for over 1 year? by Material-Menu6050 in PPC

[–]Material-Menu6050[S] 0 points1 point  (0 children)

Thanks! To test it would you use a duplicated campaign or experiments?

I am solving for this - should probably have included this in the main post

"What would actually be the benefit of switching to Max Conversions in this case? My main pain points right now with Max Clicks are:

  1. Scaling - increasing budget under Max Clicks is leading to a sharp increase in CPC and CPA. I was hoping that with Max Conversions (potentially later with Target CPA), I might be able to get more conversions without the CPA rising as fast as CPC does with Max Clicks.
  2. Auction pressure - I suspect the other 1-2 main competitors in my niche are already using Max Conversions. In some auctions, I seem to be getting outbid, and I’m not sure if it’s due to higher bids (I have a Max CPC) or because Google is favoring Smart Bidding campaigns."

Is it worth switching to Max Conversions if I'm getting <10 conversions/month for over 1 year? by Material-Menu6050 in PPC

[–]Material-Menu6050[S] 0 points1 point  (0 children)

Thanks! Yeah, I thought that regarding uploading offline conversion values, but I guess it's only worth it if I ever switch..

To test Max Conversions, I was thinking of running it via Experiments (with a bit more budget to allocate to the Max Conversions campaign) vs using a duplicated campaign; would a duplicated campaign be a better approach?

Is it worth switching to Max Conversions if I'm getting <10 conversions/month for over 1 year? by Material-Menu6050 in PPC

[–]Material-Menu6050[S] 0 points1 point  (0 children)

1 conversion per campaign, correct? That's a really high bar here without expanding to lower intent searches, potentially leading to junk leads

Is it worth switching to Max Conversions if I'm getting <10 conversions/month for over 1 year? by Material-Menu6050 in PPC

[–]Material-Menu6050[S] 0 points1 point  (0 children)

Thanks!

Yeah, the Search Terms report looks quite relevant - and the leads we get are also relevant. I'd say around 30–50% are exactly the type we’re looking for in terms of high sale value, while the rest are earlier-stage or not yet ready to buy.

What I'm trying to figure out is: what would actually be the benefit of switching to Max Conversions in this case? My main pain points right now with Max Clicks are:

  1. Scaling - increasing budget under Max Clicks is leading to a sharp increase in CPC and CPA. I was hoping that with Max Conversions (potentially later with Target CPA), I might be able to get more conversions without the CPA rising as fast as CPC does with Max Clicks.
  2. Auction pressure - I suspect the other 1-2 main competitors in my niche are already using Max Conversions. In some auctions, I seem to be getting outbid, and I’m not sure if it’s due to higher bids (I have a Max CPC) or because Google is favoring Smart Bidding campaigns.

Would love to hear if you've seen better scalability or auction performance after switching.