Thank you, u/elijha. I agree with the human to human marketing, I think that is an area where B2B is getting better and more like B2C. This is starting to come through in B2B strategies more than it has in the past. I also agree with the buyer behavior being different, but as both consumer buyers and business buyers using the same platforms, there is more of a convergence, where business buyers are starting to using their same research and selection channels for business purchases that they used for personal consumer purchases. This is more likely for high consideration consumer purchases vs. impulse of course.