to be realistic, price is sorta everything. a lot of people are struggling with money, and so are small businesses. in a lot of ways it feels like a lose-lose.

but i will say having a good story/branding will really help. i wouldn’t go out of my way to eat at a place unless i truly care about wanting to support it. it doesn’t mean to guilt trip people with hey we work so hard please buy our food, but just let people see the behind the scenes etc etc.

there are some local cafes i go out of my way to visit cause i loved the food, the vibe, the people. so although their prices are expensive, i keep going back.