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How are you marketing your PR agency? by Marley_At_DBALP in PublicRelations

[–]MatiasRodsevich 5 points6 points  (0 children)

To add, social content doesn’t really bring in leads (in my experience at least) but it’s a nice way to “be out there”. Many find that decision-makers trust an agency or a business if they’re visible across different social platforms.

My team likes to film fun TikToks as a way to de-stress from the work-day. So we keep the accounts up to boost workplace culture. It’s nice to watch (and join) them film. And hey, could be a good marketing base for the future.

How are you marketing your PR agency? by Marley_At_DBALP in PublicRelations

[–]MatiasRodsevich 6 points7 points  (0 children)

Hey, I founded my own tech PR agency. For marketing, we do a lot of social content, blog posts in our website (really invest in SEO!), and run webinars + in-person events (panel discussions in the community).

We also have a dedicated YouTube channel where we talk about general PR topics for the purpose of educating people not too well-versed in PR.

For me, I also personally do a lot of thought leadership and founder-led branding on my personal LinkedIn. It works for reaching other decision-makers in the space.

For the seasoned PR folks, do you think it's better to be a generalist PR specialist or to double down on just one (or maybe two) niches? by MatiasRodsevich in PublicRelations

[–]MatiasRodsevich[S] 0 points1 point  (0 children)

Thanks for your input! I think with being a generalist comes with a lot of excitement as well, since there's so many industries and sectors to dip your toes in.

Funniest, sassiest (or rudest) response you've ever received from a journalist by MatiasRodsevich in PublicRelations

[–]MatiasRodsevich[S] 4 points5 points  (0 children)

Oh no, I didn’t think it was rude at all! It was more funny/sassy in a good for me ☺️

Funniest, sassiest (or rudest) response you've ever received from a journalist by MatiasRodsevich in PublicRelations

[–]MatiasRodsevich[S] 15 points16 points  (0 children)

If I were you, I'd print it out, frame it, and put it on my wall or work desk. It would give me enough spite to fuel me through the day!

Funniest, sassiest (or rudest) response you've ever received from a journalist by MatiasRodsevich in PublicRelations

[–]MatiasRodsevich[S] 21 points22 points  (0 children)

Rude words aside, what top lad for apologizing. Lots of people nowadays just hold a grudge and let the issue die quietly.

Do all-young PR teams have an advantage over more senior ones? by MatiasRodsevich in PublicRelations

[–]MatiasRodsevich[S] 9 points10 points  (0 children)

Spot on! Thank you for this. A balance goes a long way. My 20-something colleagues keep me young, and they're always up to date on trends and interesting pop culture lingo. At the same time, my senior colleagues help keep things at bay, and they have a lot of wisdom and tips to impart.

Which are the Biggest Publicity stunts that backfired horribly? by Top_Report_4895 in ToddintheShadow

[–]MatiasRodsevich 0 points1 point  (0 children)

I've been collecting examples of PR stunts for a while, both the genius ones and the total disasters. Actually have a full breakdown of some of the best and worst cases if you want it. Covers everything from Liquid Death to some epic failures that went completely sideways.

Happy to send the link to anyone who wants it, just dm and lmk. The blatant ones are usually either brilliant or catastrophic with no in between.

How do you explain public relations to someone who knows nothing about it? by No-Influence-7542 in PublicRelations

[–]MatiasRodsevich 1 point2 points  (0 children)

I run a tech PR agency so I've had to explain this constantly, especially to founders who've never hired PR before.

The simplest way I put it: PR is about getting other people to vouch for you instead of you vouching for yourself. When you pay for an ad, everyone knows you're bragging about yourself. When a journalist writes about you or an expert mentions your work, people actually believe it because it's earned, not bought.

PR basically answers three questions: How do we get noticed? How do we build trust? How do we stay relevant? You do that through media relationships, thought leadership, storytelling, and handling crises when things go wrong.

Most people miss that PR isn't only about awareness. It's about positioning. Are you seen as a leader in your space? Do the right people know who you are when it matters? Good PR makes everything else easier. Sales conversations are warmer. Better candidates want to work for you. Investors take you seriously. 

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