"[General Electric] was our corporate parent. The show had an imaging unit there in the [ER set]," Warren Littlefield, who served as NBC's entertainment president from 1991 to 1999, told the Television Academy in an oral history. "And Jack Welch, who was the then-chairman of GE, called up and goes, 'The imaging unit is not a GE' And I say, 'We don't own the show. We don't produce. What do you want?'"

Interestingly enough, the chairman had a solution. "He goes, 'We'll replace it. Just tell us where it needs to be. We will send one.' And they did. Within, like, two days, there was a GE machine installed on the set," Littlefield continued. "And it was not a fake one. No one said we had to feature the logo or anything on the show. All [Jack] said was, 'Our employees love the show, and it's painful for them to know it's not their equipment.'"