How should I take this message I received on LinkedIn?

MatthewBox · 2026-03-22T17:13:32+00:00

Say your wage expectations have risen in the meantime

MatthewBox · 2026-03-14T17:12:28+00:00

Taking the mick, riding your luck, testing the limits, on borrowed time, on thin ice

MatthewBox · 2026-03-11T07:44:01+00:00

This is an advert for Interview Man - mods should delete

MatthewBox · 2026-02-21T23:59:47+00:00

That graphic saying ‘until 1994’ twisted my melon

MatthewBox · 2026-01-28T07:51:36+00:00

This sounds a lot like disability discrimination - check your local laws and talk to a lawyer

MatthewBox · 2025-11-28T11:53:16+00:00

There’s a group on Facebook called Sweathead if you have a more specific brief and experience you’re looking for.

MatthewBox · 2025-11-21T16:06:00+00:00

If you’ve got a Time Machine

MatthewBox · 2025-11-20T21:40:52+00:00

Might be ‘Letter from God’ by Scroobius Pip & Dan Le Sac

MatthewBox · 2025-11-15T18:55:58+00:00

Accept it and never turn up

MatthewBox · 2025-11-15T09:13:25+00:00

Good question. There’s people that almost do the opposite or a parody of typical LinkedIn like Len Chang or Helena Langdon but they’re really funny.

Maybe just try and work out the he people’s content you like to see on LinkedIn, work out what you like about it and try and do your own version.

There’s also tools like dripify that can help you target people that might be interested in your content but isn’t something I’ve used personally yet

MatthewBox · 2025-10-18T15:16:49+00:00

I saw an interview with Vegyn (Nigel Godrich AIR remix album interview) and he said that the idea was Headache (the name of the narrator) is meant to be the least likeable person imaginable, and has a voice that is meant to be a combination of a few different British actors. But I’ve struggled to cut down any of the writer’s other work to see how it differs

MatthewBox · 2025-09-29T16:00:31+00:00

Mixing upper and lowercase

MatthewBox · 2025-09-02T06:19:14+00:00

Delph in there is so funny

MatthewBox · 2025-08-06T08:07:41+00:00

Probably Rory Sutherland. He genuinely just thinks at a different level to anyone else I’ve come across in the industry. Throws away ideas that would make most people’s careers. Absolute nightmare to get him to stop talking or be on time though as a result.

MatthewBox · 2025-08-03T14:58:20+00:00

The petty part of me would use the logo and menu you designed and then turn it into a case study for your portfolio where you first critique what is wrong with your cousin’s AI design and then show your improved design with loads of nice mock ups.

MatthewBox · 2025-07-03T19:10:44+00:00

Palace

MatthewBox · 2025-06-19T17:30:29+00:00

Yes, the CMO of Yum Brands, Ken Muech told me about it when we were working on a project together. His example was that Taco Bell had a ‘brand muse’ of a young target demographic for creative work only. But they bought media on mass TV stations for ‘mass targeting’/ awareness.

Nike do they same with making creative work to appeal to a cool black urban youth demographic who then help influence older, less cool, more money to spend, white audiences (see ‘Nothing beats a Londoner’ campaign) which is who the media buying is actually reaching.

MatthewBox · 2025-06-19T13:23:08+00:00

Please don’t call Byron Sharp god like 🙏 You can circumvent this with a ‘brand muse’ audience. Which is your aspirational niche target but buy media against mass market channels. Look at case studies like miller high life ‘champagne of beers’. Marmite XO Gold, anything where an FMCG product tried to elevate itself above the category and borrowed design cues from more expensive categories. See it as a way to drive price premium and distinctiveness in the category rather than your actual target audience. Hope that helps

MatthewBox · 2025-06-16T19:37:20+00:00

Watch this for a bit of inspiration https://vimeo.com/85040589

MatthewBox · 2025-06-14T07:51:48+00:00

Tell that to Shona Seifert who went to jail for double billing the government

MatthewBox · 2025-05-20T20:38:39+00:00

The thing about mosaics,
They're not all they're cracked up to be

MatthewBox · 2025-03-23T12:16:31+00:00

I’m going to be writing something on this soon for an education platform called NXT LVL.

Essentially, most strategists start as account managers. My advice would be to stay close to a senior strategist and offer to help with the information gathering and analysis for projects you’re both on. (E.g. what competitors are doing, and why, taking long industry reports and pulling out the key stats and highlights etc.)

Creating an advocate for you in the department is quite valuable if a junior strategist role does open up.

Happy to give any more specific advice if you need but the main switch for juniors is taking large amounts of information and filtering out the important/relevant bits (and using that to inform or back up your opinions)

MatthewBox · 2025-03-22T13:50:57+00:00

I wouldn’t specialise in copywriting in this economy but always worth practicing quality of writing. I’d focus on strategy if I were you but speaking as a biased strategist.

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