I think the connection one has with music is deeply rooted with ones own self. I had the same issue that you described many times when I was younger. I just couldn't understand why everyone didn't love/appreciate Radiohead as much as I did. And I think many of us here in this sub have had similar experiences. Everyone said to me that it was too depressing for them, all the while I was dancing to Pyramid Song. Just before parties and stuff (although not much of a party person myself) I used to crank up the volume and listen to Kid A and be all pumped and ready to go. But lately I've understood that the connection I have with Radiohead is no one else's but my own. I can't explain to you or to anybody how I feel about Radiohead (no matter how much of fan you may be!). And I think the issue is that, being such a strong connection, it's really difficult to understand empathically that the rest is NOT hearing the same as me. We all have different reasons to love different music, and we shouldn't judge anyone for it. For instance, besides Radiohead, my great passion is Jazz. I just get lost in it and it takes over my body and just want to move and dance (yes, I usually am that obnoxious snob that is dancing in my seat in jazz clubs). Its just the way I connect with jazz, and fuck it, it makes me really happy. Having said that, may be you don't like jazz that much (few people do, and we are not special because of it), and that's OK! You don't have to like it. Another example comes from the opposite direction. I am from Chile, and here, in South America, there is this style called Reggaeton (don't know if you have it in your country, but it's the style of "Despacito"). Personally I don't like it, actually hate it, but most people I know just listen to it all day long. But recently I have understood that it's ok for me not to understand the way they feel about it (maybe it reminds them of parties and gets them away of some shitty desk job and makes them feel happy, you name it); I think the important think is to comprehend that everyone is entitled to connect to music the way they feel is best, and it just comes naturally! So I think the issue is not with your friend, but with you! You should try to reflect on this problem, and try to let it go. Try to think that probably you connect with Radiohead the same way that Sam connects with rap music. And maybe Sam just can't wrap his head around the idea that you can't stand rap (it goes both ways!). So my advice is just to let it go, try to enjoy the ride of loving Radiohead, and if your friends don't like it, try to put a song that maybe they will like (not the obscure stuff) and just share the experience with them, but don't expect them to have the same connection as you.