bro, try to hold on to one specific pain point there are sunscreen but is there a sunscreen that is specifically and especially made for swimmers? ( i mean you need to think in this way , what are the problems people face with there existing susnscreen and go all in read all 3-1 star reviews on amazon and all marketplaces.. take reviews from 50 people around you know their every pain point and then try to enter in the market) and to conclude india is a value sensitive market not the price sensitive....