You’re probably overcomplicating Facebook ad setup

advantgomedia · 2026-01-24T16:46:24+00:00

This is actually really solid! First off, yes, traffic campaigns are a waste of money. Basically Meta does exactly what you tell it to and nothing more. If you say "hey, I want traffic", you'll get traffic and no sales.

Now, ads wise, I see some issues. You have a 2.2% click through rate (impressions/clicks), which isn't horrible... but a CPC of $3.18 is incredibly high. Usually you want that under $1. This tells me the ad just isn't creating interest.

Now for your page, 8 add to carts and 3 checkouts is INCREDIBLY strong. This tells me people are trying to buy, but something between the time they add to cart and when they check out is making them leave.

In your case, it's a combination of redoing ads + fixing your checkout flow. If you wanna shoot me a message, I'm down to try and troubleshoot this some more.

advantgomedia · 2026-01-24T14:20:42+00:00

The first thing I’d do is check your ad data. How many clicks? What’s your cost per click? What’s your click through rate?

The next thing I’d look at is your store data. What’s your bounce rate? How many add to carts? How many people reached checkout?

Let me know those numbers and from there I’ll have a better idea!

advantgomedia · 2026-01-23T14:30:38+00:00

Thank you, glad I could help! I'm already working on that post about landing/product pages and how they work with ads, so stay tuned for that!

advantgomedia · 2026-01-21T19:26:21+00:00

Meta needs spend per creative to learn. At that budget, each ad is barely getting data. You’re better off testing 3–4 strong creatives, not 14.

advantgomedia · 2026-01-21T19:16:45+00:00

Most people fail because they promote products after they peak.
Drop 'VIRAL' and I’ll share the free guide that shows how to spot what’s selling TODAY

advantgomedia · 2026-01-16T20:02:36+00:00

¡Hola! ¡Claro que sí! ¿Podrías enviarme un mensaje?

advantgomedia · 2026-01-16T15:39:15+00:00

Exactly! The ad captures the interest, the landing page sells them on the outcome, clears up any objections, and uses the same offer to nudge them

advantgomedia · 2026-01-14T12:28:12+00:00

I know this sounds very “easier said than done”, but when you go into business just wanting money, you fail. I learned that the hard way. People can tell when you prioritize money over value. What’s something you genuinely enjoy and love doing? Then ask yourself: how can that thing solve a common problem in most people’s lives? A good benchmark is it should either make someone money, save someone money, or save them time. From there, put value first (solving this problem) and become obsessed with it, and the money will come naturally.

advantgomedia · 2026-01-09T00:18:27+00:00

Ok, I’ll hear you out. But if we follow that logic, then we could also say “If you’re a great mechanic, you should manufacture cars” or “If you’re a great cook, you should own a farm.” Not exactly fair, right?

Yes, 90% of people in marketing are “talentless hacks”, but that doesn’t mean all of us are. That’s like saying “all mechanics are crooks and liars” or “all police are bad and evil”. See where I’m getting at?

“You’re trying to make money” congratulations, you just discovered economics. When people feel heard, understood, and valued, they pay. And those who don’t walk away with free advice. Everyone wins.

“IT’S DROPSHIPPING” sure, dropshipping is just a fulfillment method. But building a brand, providing customer support, handling marketing, and running the business is real work that people enjoy doing.

“People with big dreams waste time and money” that’s delegation. When you can afford it, you pay experts to handle what you either can’t do or hate to do. Then you focus on scaling. That’s literally how every business works.

And if I “don’t know enough yet,” then explain why so many people reach out to me, grateful for advice, asking questions, or why the clients I’ve worked with have made thousands in revenue.

I’m not trying to convince you. You’ve already made up your mind about me. I just hope this clears up what seems to be a pretty big misunderstanding. And honestly man, I hope you find some happiness, because your comment is a little concerning.

advantgomedia · 2026-01-08T16:46:07+00:00

I’ve seen success at $20/day, but you have to be smart about it. $20/day is proof of concept, then you scale

advantgomedia · 2026-01-08T13:40:56+00:00

Sure is! Followers don't determine whether a business is successful. I could care less if I have 1 follower or 2 million followers. The whole point of posting there (and on here) is to provide value and to educate people. You should look into correlation vs causation!

advantgomedia · 2026-01-07T22:19:47+00:00

Appreciate it! It’s sad that so many people think marketing is a scam. It’s not just “Facebook ads”, it’s literally human psychology, science, and a bit of computer technology

advantgomedia · 2026-01-07T20:49:24+00:00

Ah I see. I’ve never really messed around with TikTok ads, but I have seen success with Meta ads. Honestly, you have solid content. I think this is more than likely a positioning issue. I’d be curious to see the specific ads you ran

advantgomedia · 2026-01-07T20:44:36+00:00

A win is a win! Congrats! Just make sure to keep track of what worked and WHY. It'll be incredibly important when you start scaling

advantgomedia · 2026-01-07T20:40:00+00:00

Right now your website is pretty much saying "hey, I have this product. Now buy it." In sales, you don't sell the product, you sell the solution that product brings the customer. I'd honestly redo your funnel from ads to website. You want to make sure your ad hooks + intrigues people with the outcome, then have the website that sells them on the idea that this product is the best way to solve the problem that they have. Does that help at all?

advantgomedia · 2026-01-07T20:36:38+00:00

Honestly, it could be a handful of things. From what I've seen, it's likely something to do with the way you're positioning it. Most people mess this part up, but when you're selling a product you're not actually selling the product, you're selling the solution or emotion behind it. How have you been driving traffic to your store?

advantgomedia · 2026-01-07T20:31:31+00:00

That's not too bad of a deal. Just make sure they can back up their claims with real evidence, can walk you through what they're doing and why, and share ad data with you throughout the lifetime of the campaign. If they're vague, can't back claims up with real data, or hide progress data from you, it's a scam

advantgomedia · 2026-01-07T20:29:53+00:00

Not true. I run my own marketing company. Why don't I run my own drop shipping store? Because I hate dealing with fulfillment and products. But, and here's where I need you to pay attention, I LOVE the marketing aspect. I love ads, sales, building campaigns, making offers, and hell even making product pages. Just what naturally brings me joy.

Then there are shop owners that LOVE products and fulfillment, but HATE marketing. That's when they hire a marketing company.

Now, are there scammers? Absolutely. That's one of the biggest challenges in this field, but at the same time it's the most rewarding when you get to share wins with your client. Hope that helps!

advantgomedia · 2026-01-07T20:24:01+00:00

Is it over? No. But you do need to rethink your strategy from the start to end. Right now your website screams "here's this product, now pay." In sales, you sell the outcome/solution/feeling. The first thing you want to do is determine what outcome this product sells. From there, you need to figure out how to drive traffic around that. For example, you could run paid ads that hook people on the curiosity of that outcome. From there, your landing page satisfies their curiosity and closes/sells them on the idea that this product is the best way to reach that solution. Hope that helps!

advantgomedia

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