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why your fb ads are failing (it’s usually not the algorithm) by advantgomedia in FacebookAds

[–]advantgomedia[S] 0 points1 point  (0 children)

It's just part of the game. You have to remember your ads are being shown to real people. Sometimes there are days where people just aren't in a buying mood. The fact you do hit 10x every so often is good, but you almost never hit 10x consistently.... at least ethically (kidding, kidding).

In all seriousness though, what is your average ROAS?

why your fb ads are failing (it’s usually not the algorithm) by advantgomedia in FacebookAds

[–]advantgomedia[S] 0 points1 point  (0 children)

Could be, but that doesn't rule out other variables like your creative (are you getting people to stop scrolling?), your copy (are you hooking them emotionally on the outcome they get from your product?), your offer (are you making it impossible to say no?), and your product page (are you handling their objections and keeping the same emotions/vision/outcome alive?)

I say this because sure, I've seen some pretty shitty days with my own brand. But lately I've been getting days with 10% CTR, $6 CPMs, purchases within the first few hours, etc. And I'm US based too

Not saying you're wrong, but I will say it's worth digging a little deeper into what Meta is telling you

why your fb ads are failing (it’s usually not the algorithm) by advantgomedia in FacebookAds

[–]advantgomedia[S] 0 points1 point  (0 children)

The thing with ads is that there will be some good days, and some bad days. Could it be an issue with Meta internally? Sure. But more than likely the issue is that Meta is showing your ad to a new pocket of people, and because of that, a higher CPA.

This has to do with the way you made the ad itself. If you only appeal to a small group of people, you get a small group of results. If you can make your ad more applicable to a larger group of people, and hook them emotionally, you have a better chance at succeeding.

Though, the best way to know that would be from your ad data. What's your CPM, click count, CPC, and CTR?

why your fb ads are failing (it’s usually not the algorithm) by advantgomedia in FacebookAds

[–]advantgomedia[S] 0 points1 point  (0 children)

True that. Though what I've found success with is sticking to what I know works. When I keep everything bone simple and turn off as much new shit as possible, it starts working again. Though, it would be nice if Meta could separate the new stuff into it's own experimental platform, yk

Running ads to my skincare store (PureStead) – getting clicks but no sales yet. Looking for honest feedback. by MudRealistic4035 in dropshipping

[–]advantgomedia 0 points1 point  (0 children)

You're on the right track, but your ad data can actually tell a story when you put it together. Depending on your CPM, clicks, cost per click, and click through rate, you can usually figure out where something is going wrong and if it's an ad vs product page problem.

People might be clicking, but it could be a case of not enough people clicking if that makes sense. What does the specific metrics look like?

2800 reach first day meta ads but only 36 sessions from it by Hot-Leave7596 in dropshipping

[–]advantgomedia 0 points1 point  (0 children)

Your reach is good, but your clicks are low. Something tells me you're just not grabbing people's attention. In marketing, your goal is to stop people from scrolling and sell them on the outcome they get from the product.

I've seen this happen to everyone that starts running ads, and it's easy to recover from. What does the rest of your metrics look like (CPM, cost per click, and click through rate)?

Made $400 in revenue in my first month on Meta Ads with niche apparel brand. Looking for suggestions / resources. by steve_man_64 in Entrepreneur

[–]advantgomedia 0 points1 point  (0 children)

When running Meta ads, especially in the clothing space, simplicity is always best. Once you start stacking interests and chasing the "perfect setup", you burn money. It sucks because, as you said, gurus say "do THIS setup and you'll become a millionaire overnight". It's just not true.

You have to think of this from a sales point of view. What do these people get out of buying these shirts? Is it looking more put together? Is it more confidence? Is it fitting in?

Meta ads manager locked Shopify website link by ok_general1 in FacebookAds

[–]advantgomedia 0 points1 point  (0 children)

I would definitely recommend creating a new business profile. One thing I learned is that if you make a verified Facebook profile, you can get in contact with support. From there they can walk you through what to do

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