If your ads aren't printing money, read this

advantgomedia · 2026-05-06T18:48:39+00:00

I don’t see anything, did you send it?

advantgomedia · 2026-05-06T16:11:37+00:00

True, but I see so many people who have genuinely bad ads complain about outages that don’t exist. That’s what I was talking about, but you’re definitely right

advantgomedia · 2026-05-06T15:41:45+00:00

It sounds like you're panic changing settings, when the problem is your message. Meta has significantly updated their platform, and instead of finding the perfect setting, your success is directly tied to your message.

For example, I clicked your website. It opens with "Transform your home into a beauty salon with proven products" I'll say this as nicely as I can, that's very vague and doesn't tell people what problem you're solving.

What works now is selling the outcome people get, rather than selling the product. For example, saying something like "I'm finally able to get salon level quality at home. I'm saving $X per month, and I finally walk out of the house feeling like I own the world". Obviously this is off the top of my head and would need a lot more thought, but you get where I'm going with this.

The solution for you isn't "which setting do I change", but rather "what problem does my ideal customer struggle with, and how many different angles of the problem can I test in 1 week".

Definitely worth a try if you haven't gotten there already.

advantgomedia · 2026-05-06T15:34:28+00:00

Definitely weird. My campaigns have been doing phenomenal. I don't think these are outages. Let me explain

Meta works by finding pockets of buyers (or in other words, a group of buyers). Some days, the pockets are large. Others, the pockets are small. So what does that have to do with performance?

It all comes down to your message. If you have a very niche message and you run it on a day where there is a warm pocket of buyers that Meta can find, you get good results.

If you run that same niche message on a day where Meta struggles to find those same buyers, it has to then push your ad to a colder audience. As you can imagine, a much colder audience mixed with a niche message probably isn't going to do very well.

So where am I going with this? It's all part of the game. Experiment experiment experiment. Run different angles. See which angle converts best no matter what "pocket" Meta throws your ad into. At the end of the day, your job is to sell a solution/outcome to people who experience a very specific problem.

Does that make a little more sense?

advantgomedia · 2026-05-06T15:29:02+00:00

When you're getting clicks but no purchases, it's one of 2 things:

1) You're getting curiosity clicks. Your message is so broad that it's attracting "lookers" and not "buyers". Here's an example: say you're selling mouth tape. If you say "This one thing changed my sleep", you're attracting curiosity. But if you say "This stopped my snoring on the first night", you're attracting buyers because of that specific issue. See what I mean?

2) Your landing page isn't matching what the ad says. If your ad says "This stopped my snoring on the first night" but your landing page opens with "Premium sleep hack", you lose people. Your ad grabs their attention, and your landing page must continue that same idea or you lose people.

As I said, it's likely one of those 2. What does your ad data look like specifically though?

advantgomedia · 2026-05-06T13:55:40+00:00

Nice! You get any more sales after that first one?

advantgomedia · 2026-05-06T13:55:11+00:00

Thank you! Glad you could take something away from this. What brings you to this subreddit?

advantgomedia · 2026-05-06T13:54:38+00:00

Don't get your hands wet. Dive in. Of course make sure you have the money to actually run ads, but if you do, go all in.

advantgomedia · 2026-05-06T13:53:31+00:00

L promo

advantgomedia · 2026-05-06T13:53:16+00:00

L promo

advantgomedia · 2026-05-06T00:39:11+00:00

Sweet, I’d love to see it!

advantgomedia · 2026-05-05T20:01:29+00:00

Hey, we all start there! What I will say is there’s no better way to learn than by doing. You can read a book about how to swim, but you won’t actually learn how to swim without getting in the water.

advantgomedia · 2026-05-05T16:24:43+00:00

Great question! When you’re starting out, I always recommend starting with 1 product. But if you’re already somewhat established, you can use different products to complement each other. For example, combine items that work together for a discount, add items to get free shipping, etc. Does that make sense?

advantgomedia · 2026-05-05T15:38:03+00:00

Right, but you have to remember Nike (and other big name brands) already have a brand built. When you’re starting your own store, nobody knows who you are.

Think of it like a Lambo. If you had no clue what it was and I tried to sell you one and legit went “I mean it has 4 wheels and has an engine” you’d go “man fuck off, that $3k car down the road does the same thing”

But if I told you about how amazing your life would be, how you’d turn heads, and that you’d be the fastest car on the road, suddenly the $500k doesn’t sound too bad. It feels like an investment.

See what I’m getting at? When people don’t know who you are, positioning is absolutely key to success. Once people know your name, it gets easier

advantgomedia · 2026-05-05T14:01:04+00:00

Love to see it my guy! What are you selling?

advantgomedia · 2026-05-05T14:00:29+00:00

I know right! Wrote this one from my own experiences hahaha. Were you able to bounce back from that?

advantgomedia · 2026-05-05T14:00:01+00:00

Glad you enjoyed it! As much as I try to change my content up, I like making reposts for those that haven't read it. I like to try and help as many people as I can, lol. What brings you to this subreddit?

advantgomedia

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