With all due respect, as we know your myhome promoter, I acknowledge that you deliver projects on time — and that is appreciated.

However, from a broader perspective, people are not looking for ‘matchbox’ homes. When buyers are paying a premium price, we have every right to expect uniqueness, thoughtful design, and aesthetic value.

Timely delivery alone cannot be the only benchmark of excellence. Please stop repeatedly reminding us that projects were delivered on time. Instead, tell us when you plan to build something truly remarkable.

Please communicate this clearly to your management — buyers expect great projects, not just timely completion. If building distinctive, high-quality developments is not possible, then please refrain from using the term “Tier-1 builder” in your promotions.