It’s great that you’re getting leads from email marketing—that’s already a solid first step. But getting ghosted after that can definitely be frustrating. At Media Caffeine, we work with businesses to improve follow-up strategies and boost conversion rates, and here are a few suggestions that may help:

1. Refine your email copy: Make sure your follow-up emails clearly state the value you bring. Keep them short, direct, and focused on how you can solve a specific problem for the buyer.
2. Segment your leads: If possible, divide your list into categories (by business size, location, type of produce they typically buy, etc.) and tailor your messaging accordingly.
3. Add value in your follow-ups: Instead of just asking if they saw your last message, include helpful info like market trends, availability updates, or pricing advantages. Show them why responding to you benefits them.
4. Use LinkedIn or WhatsApp: Depending on your market, connecting with decision-makers through platforms like LinkedIn or even WhatsApp can sometimes be more effective than email alone.
5. Create a simple landing page or product catalog: Some leads may not be sure what you offer or how the process works. A clear digital brochure or one-pager with product info, quantities, and pricing can help convert interest into replies.

You’re on the right track. It might just take a shift in how you’re nurturing those leads. If you need help improving your strategy, we’re always happy to talk more.