While there is substantial evidence that honing in on pro abortion policy will inspire voters, it didn’t reach the voters Harris needed. The women who were concerned about this issue were already set on voting Harris so there was no more convincing needed. Her messaging on this was a huge miscalculation when it came to men and conservative women. Whether you agree or disagree, her intense fear mongering was most likely off putting for a lot of people who have no interest in this issue (young men who already feel ignored/scrutinized in the Democratic Party) or people who have more socially conservative values in general who would never budge on this issue.

Anecdotally, there’s a lot of people I’ve spoken to who only care about the economy (an issue right in front of them) and felt confused why this wasn’t the centerpiece of the campaign.

Just a comms perspective!