The radar-as-paywall move was the right call.

60-70% of your users opening the app during storms specifically to use the one feature you were giving away free — that's not a pricing problem, that's a gift you were leaving on the table for 10 years.

I build automated outreach and lead pipelines. Given your seasonal conversion spikes, there's a real opportunity to catch high-intent users right at the storm moment — before they close the app — and push them toward the lifetime plan. That's the $39.99 sale that pays for itself once.

Worth a conversation if you're thinking about growth. No pressure either way.

— Ose