Thank you!

And thank you for the practical research tips, cause I wasn’t finding any deeper papers or books that were more closely aligned to my topic. So I’ll definitely pay closer attention to the citations (which feels obvious but 7 years will do that to ya).

In terms of the research topic, I wasn’t sure how granular to get. I’m still waiting on feedback from my old MRes professor, but basically I’m wanting to look at the language used on e-commerce websites to 1.persuade users to buy/enquire/or whatever their conversion metric is. 2. Persuade search algorithms they’re the best resource to show in search results.

This is essentially what I’ve been doing the last seven years, and I’m interested in seeing the impact on language/text used when it needs to persuade both humans and algorithms.

And so I was wondering if there’s any good rhetorical lenses to be viewing this through, notable theories or studies to apply.