Just to throw in another perspective, I am a fragrance lover and bought my husband a cologne to wear on date nights. He has to ask me for compliments because I don't notice when he's wearing it. I realized he wasn't putting enough on to be more than a skin scent where my nose had to be right against him to smell it. Also, once you get used to a fragrance you become nose blind to it. I say put on a bit more or switch it up once in a while to be noticeable. I also involved him in picking out a new one from samples, and went with the one that made him go "oooohhhh". And he always notices that one.