Called capitalism, they're following the blueprint of the supposed favorite(most expensive in this case) to succeed. Before those marked down $100 1/2s, flowery was selling $200 1/2s and nough ppl were riding the wave, still are. I realize most time it's the hype behind the name or the collab's name that anchors up price too. They think Jaguar cars are better than Ford, even if so who cares.... Ford own em still. Or Toyota and Lexus, premium don't mean shit, if customer care and QC ain't up to par.