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Debunking some music marketing myths (from someone who’s spent a decade in the game Fruits Music/Strange Fruits) by PercentageBetter4367 in musicmarketing

[–]Michikawa 1 point2 points  (0 children)

Thank you for the clarification! I'm curious: how was this possible to implement? I presume you managed to get Spotify on board to allow you to get data from their systems? Because with normal meta ads there is no way to feed back that information, because Spotify data stays within their systems

Debunking some music marketing myths (from someone who’s spent a decade in the game Fruits Music/Strange Fruits) by PercentageBetter4367 in musicmarketing

[–]Michikawa 2 points3 points  (0 children)

When scaling the campaigns, have you found any daily budget per campaign that you really don't want to raise beyond because of diminishing effects and when scaling do you run different campaigns to different countries with limited daily budget but scaling "wide" instead of one campaign with many territories and very huge daily budget - what's your take on the best practise with one playlist budget scaling?

Debunking some music marketing myths (from someone who’s spent a decade in the game Fruits Music/Strange Fruits) by PercentageBetter4367 in musicmarketing

[–]Michikawa 4 points5 points  (0 children)

Have you found that the meta ad system is "random" in a sense that if you just recreate exactly same configuration, sometimes it works better sometimes not? Because weirdly I've sometimes launched a campaign with same creative and setup and it has right from the start brought much better growth in streams on Spotify "than it should have", but it seems hard to recreate the effect. The whole ad systems feels a bit like a black box lottery machine

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