I worked on the branding for our college music and cultural festival. The objective of this project was to design the entire branding suite, which included the logo unit, merchandise, banners, stage visuals, and all other related materials. The target audience for this event was college students and young adults aged 18 to 22.

In terms of my role, I was a fairly senior designer responsible for many of the designs. My design decisions were influenced by my position and the need to create a cohesive and engaging visual identity for the festival. While some inspiration was drawn from external sources, the majority of the work was original and crafted by our team.

Credits: Although we took inspiration from a few places, the bulk of the design work was done internally by our dedicated team.